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Hoel Roofing and Remodeling was established in 2017; owners Bob and Emily Hoel have substantial goals of changing the industry for the better. Bob has a background in the business and strives to change the way people view the roofing industry. The main goal of Hoel Roofing and Remodeling is to educate homeowners as they walk them through the process.

Growing up Bob was heavily involved in FFA and 4-H. This has led to the passion of giving back to the youth of the community by supporting local 4-H events and nonprofits. Bob and Emily have also grown a passion for many of Dave Ramsey’s programs, and want to share their knowledge with young adults. In doing so they sponsor Foundations of Personal Finance, a class that has helped hundreds of high school students understand the foundation of finances and also educate them on debt.

In addition to giving back in multiple ways Bob and Emily also strive to give their kids (Rhett, Reagan, and Rylee) a better life. They live on a 12-acre farm and enjoy raising livestock (most of the animals are named by the kids after shingle brands or their favorite sales reps). Bob and Emily spend time with their kids teaching them hard work both at home and inside the company. The kids are regularly seen in the office, helping on job sites, and at warehouses picking up supplies. Hoel Roofing and Remodeling aims to create a legacy not just within their family, but within all the other lives they continue to touch.


Our mission is to provide outstanding service to our customers by providing quality workmanship and expertise in our business. We strive for our customers to feel valued and important in the process of our roof replacement, gutter, and siding installation process. Building lasting relationships with our customers is important to our company.

Meet Our Valued Team Members

Below is the team that helps keep us running

Mark Kiemeyer

Project Manager

Jerry Pohl

Project Manager

Nick Good

Project Manager

Chris Britt

Project Manager

Elly Boaz

Office Coordinator

Adam Martin

Media Coordinator

Bobbi Ann Wolfe

Marketing Coordinator

Hoel Roofing & Remodeling


I am more than happy with the service I got with Hoel Roofing and Remodeling. The gentleman was professional, kind, and attentive. I called on a Tuesday and he came to my house the very next day! He gave me exactly what I was asking for and beyond. I asked for a letter for my insurance company and he was more than happy to email one to me. I received it not even 20 minutes later. Great service!

-Elizabeth L.

Had a metal roof put on my tornado damaged garage. The crew did a great job. Cleaned up after. Will use again if needed for other jobs.
-Carol G.

Hoel group has done an awesome job revitalizing the roof, soffets, fascia, and gutters on a home built in 1868. They were able to handle everything an old house could throw at you ….super happy with the whole team and the results. Shout out to Jerry and Nick …Thanks Hoel !!!

-Ella C.

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Receive up to a $100,000 home improvement loan with no hidden contractor fees, credit cards, or prepayment penalties.

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Get Covered

The idea behind the $20,000 guarantee is that it will make both the contractor and homeowner accountable for their actions.

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